At the June 2007 annual meeting of the World Wildlife Fund in Bejing, soft drinks giant Coca Cola launched a multi-year partnership with WWF to conserve and protect fresh water resources.
The partnership will focus on " measurably conserving" China’s Yangtze, South East Asia’s Mekong, the Rio Grande/Rio Bravo of South West US and Mexico, the rivers nad streams of the Southern US, the water basins of the Mesoamerican Caribbean Reef, the East
Africa basin of Lake Malawi and Europe’s Danube River.
The $20 million plan skipped India, where Coca -Cola faces protests for allegedly depleting ground water.
Source: Times Of India 6Th June 2007