Illegal trade in endangered species can't be attributed to socioeconomic factors. People doing this, in most cases, have other means of finding income. It is
pure greed and the ability to manipulate the uneducated tribals which fuel a flourishing trade.
Most people committing wasteful acts are doing it out of ignorance. Will creating awareness help? Yes, to some extent. Will Environment education help? Yes to a large extent. Not just informing them about the issues but also providing solutions.