March /April is the time for temple festivals in Kerala where hundreds of elephants are displayed as part of the festivities.
Increasing competition among festival committe owners to showcase the majestic elephants and the clashing of festival dates cause the bid for majestic elephants to go up from Rs 25,000 per day to Rs 50,000.
Despite the soaring demand for elephants, private owners refuse to accept that they are making huge profits. The special feeding and medicare sessions prior to festival time cost upto Rs 2 lac.
Is it time we started looking at some of our traditions more critically?
( economic figures source: The Hindu 1st April)