Green - the colour in vogue!
-Govind
Singh
Three of the Internet’s biggest brands -
Yahoo!,
Google and
MSN have decided to go green! And there’s more to it than just the colour!
Symbolizing ‘environmental friendly lifestyle/activities leading to a sustainable society / development’, green has always been the colour for all things environment!
Targetted primarily the US citizen and with the logo - “Many small changes equal one great change“,
green.yahoo.com - aims to fight global warming and helps users make an action plan that fits their lifestyle!
Amidst green news and facts, the website also enables the users to calculate their carbon footprint!
18seconds.org (-
it takes only 18 seconds to change a light)- another initiative by
Yahoo! is promoting the switch to Compact Fluorescent Lamps (CFLs) within the United States.
_________________________
In collaboration with
stopglobalwarming.org,
MSN has been the web-address of the
Live Earth Concert!
liveearth.in.msn.com features a host of ‘green’ articles,
photos, videos and events. Microsoft’s official ‘Environment Stewardship and Sustainability’ Commitment and related articles can be read
here at Microsoft’s official website.
stopglobalwarming.msn.com
is asking users to do just 3 things (for) now -
- switch to CFL light bulbs
- adjust (the) thermostat
- insulate (your) water heater
It also has several interactive features and a lot of links to Environmental Blogs on Global Warming and Climate Change all over the www.
_________________________
Somewhere around the beginning of this year, a Blog by the name of
ecoIron had, in a post titled
Black Google Would Save 750 Megawatt-hours a Year proposed
the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity
of the search engine.
Following this,
Heap Media - an Online Australian enterprise came up with
Blackle.com - Powered by Google
custom search!
Google itself has something green up its sleeves. Built for the American
traveller, services.google.com/earth/green/ lets users search for “environmentally friendly hotels”
instead of just “hotels.” Powered by Google Maps, the URL also lists some green destinations within the United
States.
Google should also be given credit for remembering all the different environmental days and festivals (e.g. World Environment Day, Earth Day, etc.) and changing
its logo appropriately!
_________________________
Call it environmental awareness, realization of a greater ‘corporate social responsibility’ or good business strategy…the Green Wave is here now and
it does not seem to show any signs of fading away!
Back home in India, we havn’t been able to see much green so far! Although
NDTV’s Environment Section has been around for some time,
IBNLive has clearly taken the lead with its
Citizens for Earth campaign.
HindustanTimes also has a
static page on Environment! However, our very own Internet Giants
have so far remained unaware and untouched. It is time now that those who claim to be India’s No. 1 ISP brands come up with our very own green pages.
Anyone listening?