The Zero Waste Centre supported by the Kerala Hotels and Restaurants Association, Kerala Tourism and Indian Coast Guards have embarked on a major cleanup drive at Kovalam. The months of February and March have been declared Cleanup Kovalam months.
In one week of cleanup which started January 28th 2004, the regular dumping sites behind the Light House beach, the Samudra beach and the Guest House beach have been targeted. 225 sacks of discarded plastic water bottles totaling more than 37500 bottles
in number have been fished out of the ponds, wetlands and private properties. Another 100 sacks containing discarded glass bottles, broken glasses, tube lights and bulbs , other plastics and mostly mucky materials have also been fished out.
Twenty two brands of plastic bottles including the major brands - Aquafina, Kinley, Classic, Bisleri, Golden Valley were fished out in abundance. Earlier in October, Greenpeace had organized a cleanup and symbolically packed and transported sacks of PET
bottles to Coke and Pepsi demanding "Extended Producer Responsibility". This time the Cleanup has been very exhaustive and is intended to showcase the need for immediate and serious interventions from all stake holders for stopping this dumping culture and
a message to the bottled water companies to take responsibility of this waste.
In the coming weeks shops, restaurants and hoteliers in Kovalam would be supplied with paper bags and paper cups as part of the awareness drive to stop plastic material use. Use of packaged water would be discouraged and water kiosks selling clean filtered
water is also being setup.