Firms walk the talk on water conservation [http://cmsenvis.cmsindia.org/resources/newspaper/details.asp?id=80909]
Coca-Cola and PepsiCo have frequently found themselves in the eye of a storm for being huge consumers of water. To be sure, bottled water and softdrinks are among the key industrial users of water in India.
But, little is known of the water conservation measures that companies have in place. For many of them, it is a serious effort involving everything from rainwater harvesting to sustainable agricultural and production practices to community-level initiatives
to help replenish and recharge water-scarce regions and areas.