The Congolese film "Everyone for Conservation"(3 hrs) won the Merit Award for best Conservation initiative at the International Wildlife Film Festival, 2007.
The film was produced to bring about change in behavior and attitude critical for the protection of both human and wildlife populations. Produced by a Congolese production team, it is being disseminated by Congolese educators.
The premise is that awareness efforts must be grounded in the communities where the problems manifest themselves; the issues must be locally determined, the voices recognizable to the audiences that view the films, and produced in the language or languages
of the region, in a manner and style that is culturally appropriate. Dissemination is at the community level, in group settings that empower people to think and communicate with each other through shared experience.