Forum > nature/wildlife films > Power of Video to change/motivate? Read this real life story

Posted by Susan Sharma on July 09, 2006


"Ela Bhatt was totally sold on the idea.

With support from the United Nations Development Programme and USAID, she managed to bring the Martha Stewart team to Ahmedabad. Twenty women from SEWA were given an intensive three-week training. They were all women from the unorganised sector who were unfamiliar even with basic electrical stuff, let alone digital technology. There was Leelaben, the vegetable vendor, Shubhadraben, the bidi-roller, Taraben, the incense-stick-maker…

Leelaben recalls: “I was dying every day and living every day. As a vegetable vendor I used to sit in Manek Chowk market with two baskets of vegetables. But the police always abused us, displacing us whenever they wished to.” For Shubhadra, the bidi-roller, protesting against unjustified wages or insufficient security measures in the workplace was difficult before she learnt how to record her demands. It’s been a long journey since 1984.

For the poor illiterate women of SEWA, Video Sewa has become a tool for change. What began as a sensitisation programme has turned into a mechanism for protest and marshalling public opinion. From simply depicting poor women’s concerns, it has become a canvas for information-dissemination, awareness-building and policy advocacy.

But for the users of this technology, there’s no jargon-spewing. The day Leelaben understood the hidden powers of the video she knew immediately what she had to do. Neelam Dave, coordinator Video SEWA, joined SEWA in 1981. She was among the first group of 20 members to be trained. Although Neelam was a trained photographer she was not exposed to the digital media and she found the training immensely useful. Explaining the effectiveness of video as a communications tool, Neelam says: “Video footage can make the authorities sit up. Leelaben and Shubhadraben both recorded the deplorable conditions of vegetable vendors and bidi-rollers. Armed with the footage, we visited the Ahmedabad civic authorities that responded faster than ever before.”

On a different occasion, the bidi workers of Anand district united to agitate against their employer who had illegally sacked them from their jobs. They had no testimony to back them up, but they had recorded their experiences, which were used as evidence in the Supreme Court, resulting in a favourable judgment and compensation for the women. Neelamben explains that this is not an isolated incident. “We went to Lucknow some years ago, to organise women doing chikankari embroidery. After the core training programme was over we screened some footage of a rally we had shot in Ahmedabad. The footage related to the demands of readymade garment workers for minimum wages. The Lucknowi women were enthused. They immediately decided to organise a similar rally in Lucknow. Such is the power of video,” says Neelamben.

With over 100 films completed, Video SEWA is now a movement. Somewhere down the line it became more than just a protest tool. It is also a space to discuss and negotiate macro issues like food security, water and sanitation, labour rights and women’s rights."

Nilosree Biswas (Nilosree Biswas is a journalist and filmmaker based in Ahmedabad) InfoChange News & Features, April 2006


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