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Digital marketing is marketing through digital technologies. Digital marketing includes more than just online marketing, because it includes not only channels that can be accessed via the internet, but everything that is digital. So for example also television, SMS and DOOH (Digital Out Of Home) and radio. Few of today's marketing channels are not part of digital marketing. A paper newspaper, a bus shelter or a poster are examples of non-digital marketing, also known as traditional marketing.

The person responsible for digital marketing within a company is often the digital marketing manager, the marketing manager or the online marketing manager. Within the department that deals with digital marketing, the team has the following disciplines:  SEO ,  SEA , email marketing, social media, CRO (Conversion Rate Optimization), UX (User Experience), DTP, programming, app development, copywriting, PR and video production.

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2. DIGITAL MARKETING MEANING

So digital marketing is marketing through digital technologies. But what is marketing and what are digital technologies?

Marketing  can be explained in many ways, a simple yet fairly comprehensive definition is the promotion of products and services. But then you do the marketing too short, because it is about understanding the customer and tailoring the product and communication to the customer. It is therefore also about gathering insights and building a relationship with the customer.

Digital technologies  is a broad concept, but you can think of the technologies and media that work via the internet, are displayed via a screen and / or devices that work on electricity. In addition to the aforementioned examples (TV, SMS, DOOH), we give a number of them to give you a better picture of what digital technologies and platforms are: Narrowcasting (screens in stores), Facebook, Google, digital newspapers (news websites), e- mail, apps, CRM, chatbots, Bluetooth, GPS, VR and AR.

3. THE WORLD OF DIGITAL MARKETING

As you read, the world of digital marketing is very extensive. Digital is not something new, but since the emergence of the internet in the 1990s, people have been dealing with it on a daily basis. Due to this shift, more and more technologies, platforms and tools have emerged and companies are increasingly devoting themselves to their digital marketing activities.

The world of digital marketing is one of many developments. Some of these are: the increasing internet speed, the increasing consumption and thus the generation of data, the media becoming more mobile, the increase in the searches via voice, the visualization of content (through images and videos) and the acquisition of a permanent place for social within the media budget.

The customer is in the midst of all these developments and expects companies to provide the optimal experience. As a result, digital marketing is increasingly using buyer and customer journey mapping. The customer journey can go across different channels and platforms. With journey mapping, we look at which channels the (potential) customer touches at the different stages of his purchase journey and / or customer life cycle. Here we look at what behavior he exhibits, what his (information) needs are, which touchpoints there are, what content connects to them and possibly what the current customer experience is during that step.

The journey can be divided in different ways, the easiest way to divide the buyer journey is using the following principle: awareness, consideration and decision. Where awareness is the stage where the customer becomes familiar with the brand and the solution. In the consideration phase, he makes comparisons and considerations. He makes his decision in the decision phase. There are numerous extensions to these stages, often depending on company specific situations. From an organizational perspective, there are stages that run parallel to the above phases. These are: reach, lead generation, lead nurturing and conversion.

Digital marketing is not only about potential customers, but also about customers. When looking at the customer journey, the following phases can be taken into account: initiate (possibly split into welcome and onboarding), engage (keeping a customer active, with possible 'grow': upsell and cross sell) and advocate / recommend, which is all about ambassadors.

A typical breakdown of marketing activities plotted at these stages would be as follows:

Range : TV, SEO, SEA, PR, Social.

Lead generation : CRO, content marketing, SMS.

Lead nurturing : Marketing automation , e-mail marketing, video marketing, retargeting.

Conversion : CRO, email marketing, direct mail.

Customer  (Initiate / engage / loyalty): SMS, direct mail, app, email marketing.

This is just a typical layout, you can use many of the marketing activities for other phases if you organize this creatively.

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4. WHY YOU DO DIGITAL MARKETING

People spend more time online and are increasingly in contact with digital technologies. If you want to be where your customer is, you will have to participate in this development. There are also many advantages to digital marketing:

Measurable : Because the interaction with digital technologies often provides data (in many cases anonymously), the number of interactions can be measured. This could include impressions of a web page, clicks in an email, the number of conversions on an ad and the number of orders for a product. This creates more insight and control over the activities, costs and results and allows you to evaluate better.

Costs : You can reach a larger audience for less money with digital media than with traditional media. This of course depends on the channel and content type you choose.

Targeting & segmentation : It differs per channel what you know about a customer and / or what you can target and segment, but in many cases it can be specific to the person (anonymized), such as: visitors to your website, people with a specific interest or a defining characteristic such as age or profession. This allows you to communicate more specifically and you are more relevant to the recipient.

Geographic reach : You can reach people all over the world through digital technologies. For example, you don't have to have an office abroad or send promotional materials around the world.

Availability : In many cases, digital technologies are available 24 hours a day, allowing you to operate on times when the customer is open to them.

Automation : Many of the digital marketing channels can be partly automated, so that you can continuously communicate with prospects and customers with a single effort.

Non-linear : Because the communications can be automated, this means that this does not necessarily have to be communicated in all directions at the same time. This can be different up to the customer level, which means that communication is better suited to that specific customer.

As you can see, there are many advantages of digital marketing over traditional marketing. Enough reason to work on it!

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When you search for new furniture on the internet or at the furniture boulevard, you often come across sky-high prices that run up to thousands of euros. Fortunately, there is no reason to panic if you do not have that money (to spend). Banks above € 800? I didn't think so, this could be much cheaper. Beautiful dining tables and cabinets can also be taken home on different platforms for respective prices. In this article we give you ten golden tips on how you can save money on furniture. If you are searching for bone inlay furniture in the USA then go with Best Bone Inlay Furniture USA.

1. Sell your old furniture

Do you want to buy a new sideboard? Perhaps the copy you have now is still worth money. Of course, it does need to be in good condition. Before taking pictures of the sideboard, make sure that everything is well cleaned and that there are no more circles on it. Never take pictures in the evenings with artificial light. Use the daylight and do not photograph against the sun. You can then place your old piece of furniture on Marktplaats. There are also many Facebook groups for second-hand items. Who knows, you might get a few bucks for your old cupboard, sofa, sideboard or table.

2. Buy multiple pieces of furniture from one provider

Seen a nice deal in a folder? Then make sure that you search further at the store in question for furniture that appeals to you. Do not start from the price that is stated, but keep in mind that there is often a haggling when you buy multiple furniture at the same time. Sometimes this saves more than € 100. It also happens that stores do not want to haggle at all. So you have to be lucky with the right store and / or seller. In addition to bargaining, you can also ask to bring the showroom model for a nice price. Also visit our website  Bone inlay nightstand. 

3. Fix up your furniture

Why buy expensive new furniture when you can also redecorate the old one? This way you can save hundreds of euros. Make sure you approach this professionally. So consult someone who is knowledgeable. Whether you sand and paint a cupboard, repaint a table, or reinforce a creaky bed: you will end up cheaper than buying a new one. Moreover, you are also creative and you can do things according to your own taste and wishes. It is also possible to outsource this job. Of course you will spend a bit more money for this.

4. Buy second hand

Our best tip is still: buy second hand. Second-hand networks are full of hidden gems of furniture at attractive prices. Moreover, there is always good negotiation about the price. First, keep a close eye on Marktplaats. Make sure you have notifications on when new furniture is offered in your area. This way you will always be there first when there is something beautiful to find.

In addition to the classic Marketplace, there are numerous Facebook groups that offer second-hand items. Every city has such a page. Make sure you are a member of such a page and keep a close eye on things. In addition, thrift stores and other thrift stores are still doing well. Visit regularly to see if they have any beauty. Do not immediately reject things if they have some damage, but think about solutions. A lot of damage is easy to repair. All in all, second-hand furniture offers many possibilities for good prices.

5. Use your social network

Many people today have a wide online network. Think of Facebook, Twitter, LinkedIn and Instagram. For these kinds of purposes, the search for cheap furniture, you can make perfect use of these media. Place a call on all your accounts if people still have an old sofa, bed, table, or whatever you are looking for. You will be amazed at how many unnecessary items people still have in their attic or in the shed. Since everyone looking for you is already in your network, no one will start asking outrageous prices.

6. Cheap is expensive

Sometimes it can be cheaper to buy a slightly more expensive piece of furniture. This may sound illogical at first, but it is not. Imagine buying a new cheap bed. After a while, things start to crack or the slatted base breaks down. You are left with the baked pears: you spent money on a bed that lasted only very briefly. So make sure you buy quality furniture. Second-hand furniture can also be of good quality. Just pay attention to whether something is wrong before you buy something. Think of strange noises, instability, dents, material, and so on.

7. Make your own furniture

Roll up your sleeves and make your own furniture. "But I'm not technically inclined at all," I hear you think. It doesn't matter, nowadays everyone can make their own furniture. The key material here is 'scaffolding wood'. This cheap material with a vintage look is completely trendy in recent years! You can make anything from it: garden sets, tables, beds and lounges.

8. Import from other countries

Ever heard of Aliexpress and Alibaba? These are Chinese internet giants who really offer everything you can imagine. And all for ridiculously low prices. You will find numerous furniture for attractive prices on both websites. It is a risk to order here since returning is not convenient. So you have to know for sure whether the furniture in question fits. There is of course no trial sitting or lying down. But if you really see something beautiful, it is recommended to order here. You save tens to several hundred euros. Keep in mind an extra import surcharge for large purchases. You will receive more information about this during the checkout of the relevant product.

9. Keep an eye out for discounts

Competition between housing giants in the Netherlands is enormous. That means that there is a lot of support with prices. Not fun for the providers, but great for the consumer. For example, in discount brochures from the Leenbakker, a few hundred euros are regularly discounted, including free shipping. So read all brochures of the largest living giants in the Netherlands and who knows, there may be a great offer for you. Do not wait too long, because these offerings are often extremely popular. Save even more money? Then ask if you can buy the showroom model at the end of the discount period.

10. Consider transportation

Have you seen a beautiful sofa or sideboard on a second-hand platform? Very nice, but the second question is: how do you get this furniture into your home? Remember that you have to rent a cart or van for this that also costs a few tens. If you are lucky you will know someone with this type of transport that can help you get your furniture home. Residential giants often have a service that delivers things to your house. Sometimes this is included in the price and sometimes you have to pay a few tens for it. Although these are not large amounts, it is wise to take this into account. This way you will not be faced with unexpected surprises.

Conclusion

Shocked at ridiculously high prices for a sofa, table or sideboard that add up to thousands of euros? No need to panic: there are plenty of opportunities to buy fantastic furniture at attractive prices. Think of second-hand platforms, Chinese webshops, and sales by housing giants. Refurbishing old furniture can also provide a surprisingly beautiful outcome. All in all, with the help of these ten tips from this article, you will fill your home with beautiful-looking high-quality furniture.